Public Relations Writing: COM 340
Heart Gallery Alabama Newsletter
For this assignment, we had to create a newsletter for Heart Gallery Alabama, a non-profit that supports foster youth in Alabama. This newsletter provides Heart Gallery’s consistent supporters with a clean layout, images and storytelling that creates emotional appeals.
Heart Gallery Alabama Press Release
Highlighting Heart Gallery Alabama’s birthday, this press release communicates its $19 for 19 years campaign. This press release features structural elements that go into making a great press release and accords with AP Style. This press release works to inform media about the campaign and accurately inform, as well as persuade, the non-profit’s target audience.
Gary Sinise Foundation Brochure
Highlighting the Gary Sinise Foundation, showcases my ability in designing and creating promotional and informative content that accurately communicates who an organization is. Utilizing photos and metrics, the effectiveness of the organization’s programs are able to be conveyed in a way that creates emotional appeals to targeted audiences.
Zenith Emporium Media Kit
This media kit, created for a mock client, effectively communicates a fashion week event I developed. Featuring visual materials, a backgrounder, a news release, fact sheet and executive biographies, this media kit for “A World of Luxury Gala” provides information that works to earn coverage from those in the media.
Social Media Strategy: COM 330
Bass Pro Shops Social Media Package
This social media package demonstrates my ability to create a social media package for an organization and implement social media content that resonates with target audiences on various platforms through research. This package features a style guide, working to establish cohesiveness in social media communication. Gaining a grounded understanding of the organization’s current social media, a SWOT analysis is featured for all of the organization’s platforms. Through social media listening and research, I created audience personas for Bass Pro Shops’ platforms - properly targeting audience is key! A competitor’s analysis includes SWOT components and highlights what advantages Bass Pro has, as well as places where it can improve on social media. A social media audit is included, which examines key engagement metrics, an examination of high performing content and notes. The cherry on top is the social media content calendar, which provides planned content for a two-week period on various platforms that capitalizes on research and advances the organization’s opportunities through social media.
Intro to Advertising: COM 304
Advertising Campaign for the College of Business and Industry
This advertising campaign plan for the College of Business and Industry at Jacksonville State University was a collaborative effort. Understanding that the CBI had an opportunity to better convey the value of a degree to incoming students, our agency put together a campaign that utilizes research and insight. Including a SMART objective, target audience personas, creative strategy, and tactics, this campaign highlights my collaborative capabilities. In this campaign, I contributed heavily to creative strategy, where I lead our team in transforming research into an achievable objective that guided our campaigns tactics.
Video Production and Editing: COM 320
Mad Hatter 60 Second Social Media Spot
This spot highlights a local business in Jacksonville, Alabama, Mad Hatter Cupcakes. Storyboarded, filmed and edited by myself, this piece highlights my storytelling capabilities, as well as proficiency in videography and editing through Adobe platforms. Mad Hatter posted this to their Instagram, and, from this, another local business reached out to get me to film a similarly styled spot for them as well.
Campaign Management: COM 440
Full Campaign Plan Book for Jacksonville State University’s Department of Communication
Tasked with developing a campaign to enhance peer connections and networking opportunities for the Department of Communcation at Jacksonville State University, my group, Synergy, pitched the university’s first ever communication agency. Serving as creative director, I developed objectives, strategies and tactics that transformed a vision into a realistic gameplan that pleased clientele.